Parma Recreation Department Gets Go-Ahead To Develop Corporate Sponsorship Program
Parma City Council has passed legislation that will enable the City's Parks and Recreation Department to develop a broad-based corporate sponsorship program offering a variety of exposure opportunities to local businesses.
The Parma Rec Corporate Sponsorship Program will target area businesses and organizations seeking high-visibility exposure throughout the City's many recreation facilities, including its ballparks and soccer fields, ice rink, pools, golf course, and the soon-to-be-completed Splash Pad.
Mickey Vittardi, Parks and Recreation Director, said the City has been discussing the development of a corporate sponsorship program for several years. "Municipalities are increasingly relying on outside corporate partnerships as viable revenue sources to fund ongoing park maintenance, improve and expand recreation facilities and activities, and in some cases, even help to reduce programming fees," he commented. "Our intent is to develop a program which will ultimately allow us to enhance the experience for the tens of thousands of residents and families that utilize our recreation facilities year-round."
Parma's many recreation facilities present a huge opportunity for local businesses interested in being a part of the City's ever-expanding sports and recreation scene. While we're very excited to be able to help foster these valuable business partnerships, our goal, first and foremost, is to maintain the beauty and integrity of the many recreation assets throughout the city.
The initial concept for the program calls for multi-tiered sponsorship levels, ranging from a "Supporting Sponsor" which would offer a business partner exposure at a single venue, up to a "Marquee Sponsor" which would encompass all of the designated City venues.
Parma area businesses and organizations that are interested in additional information on corporate sponsorship can contact Look Strategies at (440) 655-6073 or via email at info@LookStrategies.com
Steve Corcoran is CEO of Look Strategies, coordinators of the Parma Rec Corporate Sponsorship Program.