Shop Small Parma Promotion Continues Throughout The Holiday Season
Business was booming this past Saturday for many small businesses in Parma. Nov. 24 marked the sixth year for the city’s Small Business Saturday when holiday shoppers were encouraged to shop local the day after Black Friday. Many council members visited small businesses in their wards the week before, giving owners “Shop Small Here” signs to post on their storefront windows. They also posted images on the Shop Small Parma Facebook page.
Mayor Tim DeGeeter, Parma City Council and the Parma Area Chamber of Commerce (PACC) have created a local angle to the national Small Business Saturday promotion, which was founded by American Express in 2010. “I saw a similar campaign in an out-of-state small town promoting their local businesses, and I thought this would be a great promotion to help all the wonderful small businesses in Parma. “Since 2012, the promotion has been a great success because Parma is the perfect place to shop small with our many different businesses throughout the city, including unique places in both Ukrainian and Polish villages. Our small businesses owners embrace the marketing of their places, and elected officials enjoy connecting with the owners to promote their businesses. This project, at minimal cost to us, has a big impact on our local small-business economy during the holiday season,” DeGeeter said. Local retailers, restaurants, bakeries, dealerships, salons, florists and other small businesses are participating in the Shop Small Parma promotion, which continues throughout December.
The official kickoff began at the Nov. 5 Parma City Council meeting when council members received their Shop Small signs for distribution, followed by a proclamation that DeGeeter signed on Nov. 14 with PACC President Dave Nedrich and Ward 2 Councilwoman Debbie Lime. “This is a wonderful way to show off what Parma's small businesses offer,” Nedrich said. “The Parma Area Chamber of Commerce wants residents to support local business not only during the holiday season but year round. Shopping small is a simple way to invest in our community.” “A healthy small-business marketplace is key to a city’s economic success. As a result, city council, our chamber and I do all we can to encourage small business success in Parma. This is just a small part of what we do throughout the year,” DeGeeter said.
Carolyn J. Kovach
Communications Director, City of Parma, Mayor's Office